Strategic Communications Consulting: Message Clearly, Build Support, Drive Change
Strategic guidance on strategic communications consulting: message clearly, build support, drive change to help your business thrive in competitive Canadian markets.
Strategic Communications Consulting: Message Clearly, Build Support, Drive Change
When Stacey announced a major organizational restructuring, the team heard rumors before the official announcement. People panicked. The change was met with resistance instead of support.
The problem: poor communication strategy.
We developed a communication plan: (1) identify key stakeholders, (2) understand their concerns, (3) craft messages addressing their concerns, (4) establish communication timeline and channels, (5) measure understanding and sentiment.
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Relaunch: We communicated the why (market conditions required change), the what (new structure), the how (timeline, support), and the why-for-you (how does this affect each employee). Same restructuring, dramatically better reception.
Strategic Communications Framework
We help organizations: (1) develop clear messaging, (2) identify key stakeholders, (3) craft tailored messages, (4) establish communication timeline, (5) measure effectiveness.
ROI
Good communication dramatically improves adoption of change and reduces resistance. Poor communication increases turnover and reduces effectiveness.
Next Steps
If you’re planning organizational change or major announcement, let’s develop communication strategy.
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